3H Group
25 Years
Celebrating its 25th anniversary this year is 3H Group, a hospitality management and development company founded in 2000 by Hiren Desai, Harshad Shah, and Harshad Naik. What began with one hotel has grown to include nearly 40 properties, several brand partners, and a team of close to 1,000 employees, situating 3H Group as a prominent name in the hospitality industry.
Since its founding, the company’s vision has evolved to encompass more than just hospitality. 3H Group now also operates in real estate development and recently began manufacturing relevant products for its industries. One of the company’s biggest transitions took place in early 2022, when 3H Group allied with LBA Hospitality, a top hotel management group in the Southeast, allowing for further diversification. Among 3H Group’s accomplishments are developing first-ever hotels for new national and international brands and being recognized as developer of the year for top brands like Hilton, Marriott, and Hyatt.
“3H” stands for honest, hardworking, and hospitable, which Hiren Desai, president and CEO, says “are the pillars upon which 3H was founded, has grown, and continues to flourish.” These founding principles have seen the company through fluctuations in business over the years, such as during COVID-19, when guests were hesitant to travel. “We have endured and continued to be successful because of the quality of people on our team, as well as the strong relationships we’ve formed with lenders, vendors, partners, and customers,” says Desai.
A family-oriented culture is at the heart of 3H Group. Colleagues are treated like family, and the company currently has a team that has been with 3H Group for at least a decade, and for many employees, even longer. Shared values like teamwork and loyalty guide their business practices, and when curating the guest experience, Desai says he always follows the company motto: “We act like a guest and think like an owner.”
For Desai, it all comes back to the people, and he looks forward to celebrating those who have made 3H Group’s accomplishments possible this anniversary year, saying, “This 25th anniversary is a special milestone for us, and we look forward to celebrating with a surprise later this year to thank our employees for their hard work, great results, and dedication.”
Photos Courtesy of 3H Group