Hannah & Sara-Anne Waggoner, Founders
(First) Photo by Reed Schick; (Second) Photo by Kelly Lacy
Clay Earrings & Creative Services
The August Sisters
Hannah and Sara-Anne Waggoner started The August Sisters in a lighting studio playing around with fashion, accessories, and photography. A seamstress, Hannah designed custom dresses. Sara-Anne, while a senior at the University of Tennessee at Chattanooga, took to ceramics and learned how to make small-scaled pieces like earrings. In 2019, the sisters began selling their earrings online and at pop-ups around Chattanooga. Now they’re pushing their colorful, ethereal brand into creative services: product photography, portrait photography, set design, and content creation for other small brands.
Why It’s a Company to Watch:
The August Sisters jewelry line has a dreamy vibe – clouds, rainbows, hearts, cowboy boots, pearls. A nod to ‘60s mod and ‘70s glam, many of the pieces are made from colorful polymer clay. And it’s the marketing that makes the brand so fun to follow. As content creators on social media, Hannah and Sara-Anne have created a community of creativity.
Photo by Sara-Anne Waggoner
2021 in Review:
Last year, The August Sisters obtained studio space in the INCubator and began selling their jewelry wholesale, starting with contracts with Citizen Supply, Locals Only, Sleepyhead Coffee, and the Southern Belle riverboat gift shop. Hannah says it was the sisters’ ability to adapt that made 2021 such a success. “The pandemic has led to a spike in consumerism,” she says. “Trends are moving so fast. We have to think about our intentionality behind our brand and stay true to ourselves.”
Outlook for 2022:
In addition to continuing to accept wholesale orders, Hannah and Sara-Anne will transfer Sara-Anne’s photography business into The August Sisters umbrella and offer creative services in product photography and digital content creation. “We love supporting other small businesses, so we want to work with other brands,” Sara-Anne says. “If they like our aesthetic, they can have that aesthetic too.”