30 Chest Compressions, 2 Rescue Breathes, 1 Product Sweeping the Market
In a medical crisis, seconds count. CPR Wrap inventor and CEO Felicia Jackson knows this firsthand. Despite being a CPR-certified physical therapist assistant at Memorial Hospital, when her son suddenly stopped breathing in the backseat of her car, she froze. Fortunately, her husband sprang into lifesaving action, but that horrific event was forever stamped on Jackson’s mind and heart. And so the mission behind CPR Wrap was born.
“The retention for CPR is only three to four months after you learn it,” says Jackson. “Even when they have proper training, in that moment, people often still feel afraid or helpless.”
That’s where CPR Wrap comes in. Jackson’s patented product is a CPR aid consisting of a mouthpiece and plastic sheets that can be laid over a victim’s mouth and chest. The material protects the caregiver from fluids, and printed on the plastic are simple, easy-to-follow directions that walk the user through CPR.
Jackson started CPR Wrap (originally called Life Wrap) in October 2015, while going through the LAUNCH CHA entrepreneurship program. After a year of building skills and confidence, plus joining the CO.LAB 12-week accelerator program and presenting in front of Shark Tank producers, Jackson was “ready to rock and roll.” In 2016, Jackson got her first investor and produced the company’s first batch of inventory, and by 2017, CPR Wrap had started to grow.
“Last year, an anonymous group offered me $1.2 million for 80% of my company,” says Jackson. “I turned it down. I’m thinking: ‘We’ve got some growing to do.’”
As Jackson and her team began to market their product, they heard nothing but praise.
“I had industry leaders telling me, ‘Wow, why didn’t I think of that,’” says Jackson. “So I knew I was onto something.”
The company is already selling their product locally, serving the Hamilton County School system, a private school, Parkridge Medical Center, and fulfilling individual orders through CPR instructors. But the vision is much bigger.
“Our strategy is going after the medical device companies, first aid kit companies, and defibrillator distributors,” Jackson explains.
Medical device distributors including WorldPoint, American Heart Association, and American Red Cross, along with retail chains like CVS and Walmart, have all expressed interest.
In the coming months, CPR Wraps for animals, which are patent pending now, will hit the market.
(First) Photo by Chris Wolfe