Sales & Marketing
“People will forget what you said. They will forget what you did. But they will never forget how you made them feel.” – Maya Angelou
The relationship between company and client is of the utmost importance when it comes to business. Successful brands thrive on meaningful correspondences with consumers. In fact, according to a report from Microsoft, 90% of Americans identify customer service as a deciding factor in whether or not to do business with a company.
These local business owners and brand representatives share what they’ve learned about building successful relationships with clients and partners.
Shawanda Mason (Above)
Co-Founder, The Chattery
For us at The Chattery, it’s all about consistent communication. I think we’ve done a great job at getting to know our audience and talking to them. We’ve established trust by not only sharing important updates about our business but by being transparent about the ins and outs of how we run it. To put it simply, we let our customers (who we refer to as students) see the good, bad, and ugly of starting and running a business. When starting any company, you’re constantly building your brand and teaching others about what you do and why you do it. You’re essentially always building trust.