
Hannah Ferrera
Morning News Anchor, NewsChannel 9
While other local professionals start each day by enjoying a cup of coffee and turning on Good Morning Chattanooga, most don’t realize that news anchor Hannah Ferrera has been up since 3 a.m. to deliver their morning news.
“I am in ‘go mode’ the minute my alarm goes off – checking overnight breaking news, making my coffee, styling my hair, and starting my full face of makeup,” says Ferrera. “I join a meeting with my team at 4 a.m. to review the day’s shows, and I’m live on air at 4:30 a.m. on the dot.”
Once the show starts, Ferrera sits at the anchor desk for four and a half hours. When she’s not actively on air, she keeps busy by proofreading, correcting, and personalizing the tone of each story, all while keeping an eye on current traffic and any breaking news that may come her way.
“I take a breather after our morning show ends at 9 a.m., and I spend the rest of my day setting up stories, doing interviews, and anchoring our noon newscast,” adds Ferrera.
When explaining her career to those with a traditional 9-to-5, Ferrera uses the analogy of “airport time.”
“You know when you have a fun vacation planned, but the entire family has to wake up in the pitch black at 3 a.m. to get to the airport in time? It’s like that … but you’re about to go on live television – and you do it every day,” she jokes.
Luckily, a steady routine, discipline, and knowing when to let loose and have fun help Ferrera manage her work-life relationship despite her unusual hours.
“When I started this job more than a year and a half ago, I feared for the future of my personal life, but it’s been beyond manageable,” she says. “During the week, I am regimented about getting to bed early, but on Friday and Saturday nights, I don’t have a bedtime. Those two nights give me ‘normalcy,’ and I cut myself some slack before I regroup on Sunday. Life is all about balance.”
Despite the early hours, Ferrera’s passion for keeping the city and its residents informed make it all worth it.
“Local news is more important now than ever. We’re living in a rapidly evolving media landscape with a million places to get our information,” shares Ferrera. “What I believe always rises above the ‘doom and gloom’ we often see in the news is the power of community. I love that my job allows me to tell the stories of our neighbors on a hyper-local level.”