
Aleetra Rice
Chief Financial Officer, Goodwill Industries
of The Greater Chattanooga Area
“I began my career more than 25 years ago in public and private service, but my journey has been profoundly shaped by the values instilled in me early in life. Raised in the South with strong spiritual values and a deep appreciation for faith, family, and community, I was taught early to lead with humility, work with integrity, and serve others with compassion and purpose. Those early lessons shaped not only who I am, but the leader I would become.
Throughout my journey, I have been blessed with mentors who challenged me, strengthened my confidence, and helped me grow beyond what I thought possible. My family and church ministry remain a constant source of strength and guidance, reminding me daily of the importance of faith and service.
I spent more than a decade as director of finance for Erlanger Community Health Centers, expanding access to quality healthcare for underserved communities in a place that has given me the opportunity to serve and lead with purpose.
Today, I serve as chief financial officer for Goodwill Industries of Greater Chattanooga. Goodwill’s mission – to uplift individuals through education, training, and the power of work – aligns closely with the values that guide my life. I am grateful to play a part in supporting programs that help people overcome barriers, gain confidence, and build stronger futures for themselves and their families.
I view my journey not simply as a career, but as a calling – to serve with excellence, honor God, and give back through meaningful service.”