
The Churro Company
Sydenia Ponce, Cesar Zuniga, and Martha Zuniga
Enter a world of sugar, spice, and everything churros – The Churro Company. Cesar Zuniga and his mother, Martha Zuniga, opened the food truck in 2024, but churros have always been a labor of love and heritage for their family.
During the challenging economy of 1998, Martha began selling churros in Dalton, Georgia, to help make ends meet. Later expanding to tamales and gorditas, she became known throughout the city as “Doña Martha.”
“Going door to door, my mother sold churros out of her hand basket with my younger sister and I walking by her side,” Cesar recalls. “She’s dedicated all her life to food service, and I, throughout my teens and young adult life, have been able to learn skills like photography, graphic design, and digital marketing. So, when this idea entered our minds again, we knew we had to do something with it.”

Their menu includes traditional churros, churro sundaes, churro bites cups, gourmet churros, and more. From selecting the finest ingredients – including the avocado oil that the churros are fried in – to mixing and kneading the mother dough that will fuel an entire day’s worth of churros, the Zunigas honor the culture behind their craft.
The history of churros includes Spain, Mexico, the U.S., and all of South America. To represent each country, the Zunigas offer sweetened condensed milk, Nutella, and their homemade strawberry and dulce de leche dipping sauces.

“I LOVE our strawberry sauce,” Cesar swoons. “That right there takes me back to the cathedrals plaza in Acámabaro, Guanajuato, in Mexico, where we’d walk with our parents and grab a hot churro filled with strawberry sauce.”
Located at the Lowe’s off of Cleveland Highway, the Zunigas and Sydenia Ponce often attend local events in Dalton. With their most recent event being at the CFC versus Orlando game at Finley Stadium, Cesar says they’re excited to spend more time in Chattanooga.
“Living near Chattanooga for the past 30 years, it’s become our second home,” he finishes. “We’ve grown up sliding down cardboard hill, paddling under Walnut Street Bridge, and playing pickup soccer in Highland Park with friends. We hope to attend many more events so we can share our churros with the community of Chattanooga!”