Photo by Ryan Long Photography
Resolute Leather Co.
“Watching people get enjoyment out of a product that came from my own two hands … is very humbling …”
Describe your artistic journey.
After 20+ years in the military, my body was trashed. Most of my hobbies were no longer available to me, and I needed something to occupy my mind or it was going to occupy me. I realized that I still had two good hands, and adopted that as my mantra.
Aside from creating the art itself, what other aspects of your business do you manage?
I currently manage a website, four social media pages, a Google shop, Google Analytics, and an ads site as well. I create all the logos and digital work that goes into maintaining the brand, purchase raw materials and tools, and research the latest prices and trends.
What are the most rewarding aspects of running your business?
Seeing my hard work get noticed and appreciated by customers, clients, and friends. Watching people get enjoyment out of a product that came from my own two hands with all the hard work that goes into it is very humbling – especially all the behind-the-scenes work that has to be done and knowing that it all started with this purpose to create something.
What advice do you have for someone who wants to make a leap to becoming an artist full-time?
Start as small as you can and allow it to grow with patience. Try to embrace the journey while looking toward the destination. Write down your goals, keep them in sight, and don’t listen to the negativity. It’s okay to do something others don’t understand. Be prepared to be alone, and learn to thrive in that space.
Do you have any form of support system in place that allows you to do what you do?
I have been blessed with an amazing wife who has become the master of all things Resolute Leather Co. She jumps right in alongside me on some late nights, printing labels and shipping packages, and she has become an amazing photographer. She’s the business partner driving me to become better and believing in me when I didn’t. Along with that, we’ve been lucky to have friends and family buying and promoting our products who never look for a discount or friend tax.