DosBros Fresh Mexican Grill
Research of successful brands is what drives Kush Shah and Milan Patel. The business partners didn’t launch DosBros Fresh Mexican Grill in Chattanooga until they’d done considerable homework on similar restaurant concepts they saw thrive and expand.
If they could offer burritos with fresh ingredients for $10 with a drink, they realized, they’d see success. “We didn’t really need to reinvent the wheel,” cofounder Kush Shah says. “We just had to come up with something that consumers were already comfortable with.”
The first DosBros location opened in Cleveland in 2015. “Opening our first location was intense. We leveraged everything we had and then some,” says cofounder Milan Patel. “The city of Cleveland really supported us from day one. Without them there would be no DosBros.”
Today, the “bros” own six locations (with operating partners on-site) and have franchised two locations in the Nashville area. “The process has definitely gotten smoother over time,” says Patel. “It’s like anything else in life – the more you do it, the better you get at it.”
With a long history in the food and beverage industry, Shah says looking for real estate to open a new DosBros means looking for good neighbors. “We look for brands like Chick-fil-A and Starbucks. We look for Jimmy John’s, Panda Express, and Panera Bread. We share the same demographic,” he says. “If they are there, I know it is a prime market for us.”
The pair was also intentional in developing the DosBros branding. “Red is a color that excites the brain,” Shah explains. Just look to Coca-Cola and McDonald’s for proof. The font for the logo was chosen with visibility as a top priority.
The decision to franchise DosBros came once Shah and Patel had opened four locations on their own. “Kush and I knew exactly what we wanted and how we could make it happen,” Patel explains, hinting the company will be adding 10 franchises in North Carolina, Georgia, and Alabama this year. Shah adds, “In order to sustain your quality, in order to sustain your service, you need to find a local partner who has a stake, who understands what we need as a company. Franchising for us is definitely the future.”
“From our first location to our second, it took almost one and a half years,” says DosBros cofounder Kush Shah. “I had people lined out the door from the first month that we opened to franchise us out, but we took our time.” CS