
BlueCross BlueShield of Tennessee
Photos Courtesy of BlueCross BlueShield of Tennessee
The Tennessee Hospital Service Association was formed in Chatta-nooga in 1945, and four years later, the BlueCross BlueShield of Tennessee (BCBST) program was founded with a mission to help individuals pay for hospital care – and affordable access has driven their purpose ever since.
First introducing a community enrollment plan in 1950 – making healthcare available to the public – and later introducing major medical coverage and Medicare plans in 1956 and 1965, respectively, BCBST continued to rapidly expand well into the ‘90s. Today, BCBST leads as the state’s largest health insurer with more than 6,000 employees – 1,300 currently living in the Chattanooga metro area – and serves more than 3.3 million members in Tennessee and across the country.

Marie Webb
To manage their large employee and client base, BCBST’s SVP and chief human resources officer, Marie Webb, says that it’s critical to prioritize clarity, consistency, and trust.
“Clarity starts with making sure everyone understands the company’s strategy and how they contribute,” she explains. “We have strong leadership at every level across our organization, and we regularly communicate about priorities and changes. These channels of communication are critical to not only managing our employee base, but also to maintaining a strong connection between our people and our mission to serve our members.”
As an employer of choice, BCBST aims to “create a work environment that employees want to be a part of.” With programs like BlueSky Tennessee Institute – offering high school graduates a fast track 27-month computing degree with real-world internships and a job offer – and BlueHorizon, which enables participants to earn a health sciences associate degree while completing a paid customer service apprenticeship, BCBST continues to draw and retain top talent within the region’s workforce.
“Chattanooga is our hometown, and as one of its largest employers, we’re invested in creating talent pipeline programs that support the next generation of Chattanoogans entering the workforce,” says Webb. “And these initiatives allow us to support the workforce in our own backyard while meeting our hiring needs as our business grows.”

In the spirit of BCBST’s culture, Webb says their “employees have huge hearts and are very generous with their time” – meaning “TeamBlue volunteers” give thousands of hours to local organizations each year. Additionally, the BlueCross Healthy Place program builds and revitalizes public spaces to help neighbors connect and strengthen community ties. Chattanooga locations include Highland Park and St. Elmo, and teams recently broke ground on a new BlueCross Healthy Place at the Chattanooga Airport, featuring a flight observation area and an aviation themed play space.
Looking forward, Webb concludes that BCBST’s “North Star, so to speak, will remain the same. That’s providing members with access to quality, affordable care. Beyond that, it’s about investing in our people and helping them develop the skills they’ll need to thrive in the workplace as it evolves around us.”