Beginning with one coffee kiosk in 2019, owners Christopher Wood and Douglas Lee have worked to perfect their drive-thru experience and dedicated themselves to serving and supporting the community. They’ve grown to three main locations and a satellite location at Chattanooga State Community College as well as a sister company that roasts their specialty coffee.
“At (Be)Caffeinated we define success as being happy with where you are and enjoying life. We want to create a safe space where our employees feel valued, seen, and loved, and that, in turn, passes on to our customers. If we are able to make everyone we interact with feel that, then we have succeeded.
I think a business venture can be considered a success when it creates value and safety for those who interact with it and promotes the values set as the core principles of the venture. Our core principles are to cultivate kindness, foster community, be happy, and be caffeinated. They drive the decisions we make and promote the decision-making abilities of our employees even when we aren’t around. At the end of the day, business is about providing value and building communities, and if you can do both, the money usually follows. This is also why we focus so heavily on partnering with other small businesses, nonprofits, and artists. Together we can be better, and a rising tide lifts all boats.”
– Christopher Wood and Douglas Lee, Owners, (Be)Caffeinated