
Dan Norton with his daughter, Lowe
For most fans, “Go Mocs!” is merely a cheer called out during a University of Tennessee at Chattanooga (UTC) game. But for superfans like Dan Norton and his daughter, Lowe, it’s become
a way of life.
In fact, from the moment that UTC’s cheerleading team noticed and adopted Lowe as an honorary cheerleader, Dan says his family became “diehard UTC fans.”
“Going to basketball and football games has just been a part of our life as a family from the time our daughter was little,” he explains. “When Lowe was barely over 2 years old, she would always stand up to dance and cheer during each time out. The UTC cheer team eventually started taking her to sit in their laps during the games. For the first five years of her life, she really thought she was on the UTC cheer team! As a father, there is nothing better than when someone makes extra effort to bring joy to your child’s life.”
When Dan and his wife first started attending games with Lowe, Dan says he had no idea that UTC sports would become his and Lowe’s favorite shared activity.
“Having a daughter, I never would have imagined sporting events would be a way for us to bond,” he says. “We always joke that our daughter is pound for pound the biggest UTC fan anywhere. It has expanded beyond just basketball and football. Because of the character of the athletes we have been able to interact with, we are now attending soccer matches, volleyball matches, tennis matches, and more. Basically, if UTC is playing, my daughter wants to be there. She gets so much joy attending UTC events, and
I love being able to share that with her.”
In addition to supporting UTC as a family, Dan also supports them through his business as an advertising partner with Mocs Sports Properties. And Lowe loves to help her dad with any ads that she can.
“Each season, Lowe takes pride in putting on her cheer uniform and doing a photoshoot that supports my business and our favorite teams,” Dan says. “She always has a huge smile on her face as she opens the programs to show her friends how much she loves the Mocs.”
Though Lowe has grown out of referring to the UTC team as “Go Mocs!”, Dan hopes she never grows out of her love for family UTC games and teaching younger fans how to make a power C – “only using the correct hand now,” he laughs.
Superfan Stats
- Attended 200+ UTC basketball games in McKenzie Arena
- Drives a Mocs-themed golf cart
- Official licensed vendors of UTC – helps create cheerleader uniforms for next generation of Mocs fans (like Lowe), and all proceeds go back to UTC cheer
- Attended the last three NCAA appearances, including the most recent 2022 game with Lowe
- Only missed one game of the NIT Tournament in 2025 – Lowe attended two games too!