President & CEO
How has your company grown or expanded over the years?
We have been recognized as a leader in developing and managing hotels since inception, but we have since expanded into additional industries. Our newest venture, Dynamic Labels, is a custom label manufacturing company focused on serving local businesses such as Hutton & Smith, Naked River, Haygood Farms, and more.
What prompted this expansion?
The supply chain crisis caused by the pandemic inspired us to enter the label manufacturing industry. We studied the market and identified areas we could improve, then planned to expand at a manageable pace to maintain high standards.
How did your company’s administrative structure evolve?
Our goal is to create new job opportunities to support more Chattanoogans. Dynamic Labels has already created three gainful employment opportunities, and we are forecasting more growth in the near future.
What are some key indicators that it’s time for a company to take a growth action?
Growth starts with considering our clients’ needs. Many opportunities exist, and so long as we can be nimble and make calculated risks, we shall remain well-positioned for growth.
What is your advice for communications teams during expansion?
The key to success is in the preparation. It is vital to understand every aspect of the expansion and how it will affect your existing system. There will always be growing pains, but do your best to plan well and keep everyone informed for smooth action!