The Cutting Edge

How Local Companies are Leveraging the Latest in Innovation

In an age where technology is constantly evolving and artificial intelligence (AI) is rapidly being incorporated into business practices, itโ€™s more important than ever to stay ahead of the curve. Here, local companies share how they are leveraging the latest advancements to remain on the cutting edge of innovation in their industries.

brian elrod

 

Brian Elrod

Co-Founder & CEO, Text Request

 

At Text Request, staying attuned to the latest innovations is fundamental to our mission as a technology company. Our approach is twofold: we focus on building solutions for our customersโ€™ evolving needs while continuously evaluating and improving our internal technologies to drive operational efficiency. Listening to our customers is at the heart of our innovation process. Their feedback often highlights pain points and opportunities, serving as the foundation for developing new features and tools.

The rise of AI is a perfect example of how we approach innovation thoughtfully. While AI is widely seen as a transformative technology, it must be implemented with clearly defined use cases to deliver meaningful results. For instance, weโ€™ve explored AI-powered agents to enhance scheduling, outbound and inbound sales, and lead generation. Rather than jumping on trends, we ensure our adoption process begins with identifying a specific problem. From there, we conduct research, attend product demos, engage in industry conferences, and run rigorous internal testing before integrating new technologies into our workflows.

This deliberate approach drives innovation and ensures that our solutions are practical, effective, and aligned with our customersโ€™ goals and our companyโ€™s vision.

 

tanya manoni

 

Tanya Manoni

VP Pharmacy, Designer Drugs

 

If thereโ€™s one thing my 20-year career has taught me, itโ€™s that โ€œchange is life,โ€ and those willing to accept that reality and ride the wave of adaptation will succeed. Innovation takes a willingness to try something new and the courage to fail. It is not a perfectionistโ€™s sport. It certainly helps to be passionate about what you do; this gives me the energy to maintain the constant hustle that innovation requires. I ensure Designer Drugs stays on the forefront of preventative and anti-aging therapies by aligning our interests with the forward thinkers in the field and providing corresponding products and services. The second piece of innovation, and perhaps most valuable, is creating innovative workflows and solutions to operational problems, as well as creating a collaborative environment where our employees are empowered to pitch an idea or learn from a calculated mistake. We are a solution-centered pharmacy; it is part of our mission to view each operational or patient โ€œproblemโ€ as an opportunity to create an innovative solution. Itโ€™s so fulfilling and fun once you let go of the fear of failure and ride that wave!

 

jared houghton

 

Jared Houghton

Co-Founder & CEO, Ambition

 

At Ambition, staying ahead means solving real problems for real customers. Sales managers at companies like Waste Management, ADP, and T-Mobile donโ€™t have time to sift through endless data โ€“ they need answers they can act on.

Thatโ€™s where our investment in AI comes in. Weโ€™re not just talking predictions and reports; weโ€™re delivering automated insights that cut through the noise. Need to know which rep needs coaching or your forecast is at risk? Our platform surfaces that intelligence so managers can stop guessing and start leading.

What makes this work is simple: we listen. Our customers tell us what theyโ€™re up against, and we build tools to tackle it head-on. Itโ€™s not about chasing buzzwords or flashy features; itโ€™s about creating solutions that actually work. Innovation isnโ€™t a box to check โ€“ itโ€™s how we operate.

And at Ambition, weโ€™re always looking for the next way to make life easier for the people who rely on us.

jim coleman

 

Jim Coleman, Jr.

President & CEO, Erlanger

 

Erlanger continues to set the gold standard for innovation and technology in healthcare, solidifying our position as a regional leader. From performing Tennesseeโ€™s first dual-chamber leadless pacemaker implant to pioneering the stateโ€™s first use of Robotic Focal High-Intensity Focused Ultrasound (HIFU) for prostate cancer treatment, Erlanger remains at the forefront of medical advancement.

Our 50-year partnership with the University of Tennessee Health Science Center College of Medicine โ€“ Chattanooga underscores our shared commitment to innovation and excellence in medical education and research. Together, we contributed to an international study published in The Lancet Digital Health on the effectiveness of an AI system for detecting polyps during colonoscopies, further advancing care through groundbreaking technology.

These achievements reflect Erlangerโ€™s unwavering commitment to adopting innovative solutions and delivering the highest quality of care. Backed by the dedication and expertise of our exceptional team, Erlanger continues to shape the future of healthcare and fulfill our mission to provide high-quality, accessible, and compassionate care for all.

 

patrick visintainer

 

Patrick Visintainer

Co-Founder, REPOWR

 

In 2024, we saw significant growth โ€“ increasing our customer base and trailers on our platform. This success stems from our focus on innovation.

The logistics industry is evolving, and if we do not innovate, we will be behind. Thatโ€™s why we are always testing and implementing new technologies with our partners. We rely on their feedback to shape our innovative solutions. A few recent examples include:

– Integrations with telematics providers to ensure actionable trailer tracking

– Partnering with Reliance Partners to enable usage-based insurance while maintaining chain of custody

– Leveraging Highway data to enhance onboarding for new users

– Using FreightWaves SONAR data to improve pricing for optimal trailer liquidity

Through innovation and collaboration, REPOWR is driving the future of trailer sharing in logistics.

 

craig miller

 

Craig Miller

Market President, SmartBank

 

In todayโ€™s hyper-connected world, innovation is the lifeblood of the banking industry. Embracing cutting-edge technologies is crucial for banks to remain competitive, enhance customer experiences, and safeguard their clients. This necessitates a comprehensive approach that encompasses advancements in treasury management, such as the implementation of robust fraud prevention measures like positive pay. By leveraging these tools, banks can significantly reduce the risk of check fraud and provide enhanced security for their clients. Moreover, the rise of mobile banking has revolutionized customer interactions, enabling 24/7 access to accounts, seamless bill payments, and personalized financial management tools. By embracing these innovations, banks can not only improve operational efficiency and enhance customer satisfaction but also solidify their position as trusted partners in their clientsโ€™ financial journeys. In an era of constant evolution, banks that prioritize innovation and leverage technology to enhance their services will thrive and maintain their leadership in the ever-changing financial landscape.

 

daniel pickett

 

Daniel Pickett

Chief Technology Officer, FreightWaves

 

The pace of new technology is always accelerating, and it can be exhausting to stay abreast of the latest trends. Keeping up is a worthwhile endeavor, however. When the public internet gained popularity in the 1990s, many dismissed it as hubris. While there were some spectacular business failures in that period, it also saw companies like Netflix, Google, and Amazon founded. The birth of the smartphone has been another major paradigm shift. The lack of a physical keyboard was derided as the inevitable doom of touch screens, and even Facebook refused to make an app initially. Fortunately for them, they finally realized that the explosion of smartphone apps would create novel business models and one day lead to 65% of all internet traffic coming from mobile devices!

Today, at FreightWaves and SONAR, we are researching generative artificial intelligence models like ChatGPT. Generative AI models will absolutely change the way we think about interacting with computers and the internet. Once again, with this new technology we see some amazing examples of the future of computing, but also some over-hyped, get-rich-quick schemes. The point is that the only way to sift the wheat from the chaff is to conduct small experiments with new technologies and learn for yourself.

 

greg bloh

 

Greg Bloh

CEO, Transcard

 

At Transcard, innovation is interweaved into everything we do. The payment ecosystem that we are a part of is constantly evolving, and we continue to innovate and enhance our embedded solutions to improve the payment experience for our customers globally. Not only do we work with many Fortune 500 companies across the U.S., we recently expanded our payment orchestration solutions into Canada and the United Kingdom to support global operations.

AI continues to grow, and the power of AI is something I believe in. Although weโ€™ve been using AI for years, we ramped up our organizationโ€™s adoption last year. Internally, weโ€™re leveraging AI to improve operations. However, Iโ€™m even more excited about how weโ€™ve embedded generative AI into our customer experience to drive efficiencies in the office of the CFO. With data-rich AI insights, our customers will receive recommendations to improve financial operations and optimize cash flow.

A prime example of Transcardโ€™s innovation is our lienholder payment solution, which we worked closely with leading insurers and lienholders to custom design and create for the insurance industry. The digital payment experience replaces the cumbersome check process and transforms the recipientโ€™s claim payout from weeks into minutes.

Innovation is not just a goal; itโ€™s a continuous journey at Transcard, and weโ€™re committed to staying on the cutting edge.

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