Flowers, Event Design, & Gifts
Photos by Alexis Dimmer Photography
Christine Waldrop has thanked many women in her life – specifically her great-grandmother Dorothy, grandmother Lillian Marie, and mother Charlene – for instilling in her a passion for creating beautiful things. “These amazing women influenced me from an early age, showing me the value of gaining inspiration from the landscapes around me,” she explains. “I’ve now been in the florals and events industry for over 25 years, and opening Blluum was the culmination of all they taught me.”
Waldrop’s masterpiece, Blluum floral studio and gift boutique, just celebrated its one-year anniversary. The business offers everything from floral design services, including delivery, pickup, and on-site installation of luxury floral, to event design services and a curated, one-of-a-kind collection of gifts. Brides choosing Blluum can expect an emphasis on sourcing from local flower farmers and only the highest-quality products.
“Creating is in my DNA, and whether I’m creating floral designs, an event space, or a commissioned work of art, I’m passionate about the intentionality of the design,” Waldrop says. “I truly believe that the art of intentionality is what makes my business unique. Seeing the culmination of that intentionality in my happy clients really brings it all together for me.”
While another highlight of the business is engaging with clients – “They allow me to be able to do what I love every day,” she shares – Waldrop also loves challenging herself by exploring new concepts and ideas, which allows her to offer the very best to her clients. “I have had the privilege of working alongside mentors and leaders in the floral design profession from across the country. Soaking up new knowledge nourishes my creative soul.”
Christine Waldrop
Top Tips
- Know the style that you want your day to reflect.
- Organization is key – for you and your vendors.
- Take a deep breath and have fun!
