“Others win races, I save lives.” These words, stitched on the tags of Aegle Gear’s clothing, reflect the company’s roots. Co-founders George Brown and Uli Becker spent years working as executives in the sports apparel industry (both worked for Adidas, and Becker served as CEO of Reebok). Now they’re channeling that experience into designing uniforms for medical professionals. “We designed apparel so athletes could jump higher or run faster, but health care workers save lives and they’re basically wearing pajamas,” Brown says. “We knew
we could do better.” So they did.
Reimagining uniforms for health care pros
Why it’s a Company to Watch // Aegle Gear approaches clothing technology and design like an athletic gear company, but tailors it specifically to the needs of health care professionals. Not only are Aegle Gear’s uniforms attractive, tough, and comfortable; they are also fluid-resistant and treated with antimicrobial technology that breaks down infectious germs. The goal is to reduce hospital-associated infections, make employees happier, and give hospitals a visibility boost through a branded look.
2016 in Review // After self-funding the initial startup, Aegle Gear raised $750,000 from investors. Things have been rolling quickly ever since. In the latter months of 2016, Aegle Gear’s website went live, the company gained the ability to start shipping gear, and it made its first local sales. “Erlanger now has 330 nurses wearing our gear,” Brown says.
Outlook for 2017 and Beyond // The company chose Whiteboard to help step up its digital marketing game, and it hopes to showcase Aegle Gear at several major tradeshows. “This year is all about building awareness and selling the brand,” Brown says.
Photo by Grant Dotson