
Heath, Rossman, Bill, Ross, Bill, Beasely, and Bob Tarver
Tarver Distributing
The Tarver Family
When Bill (Rabbit) Tarver and Gloria Tarver came to Cleveland from Knoxville, they were really taking a chance. “Both of my parents were/are very hard workers,” says their son Ross Tarver as he reflects on how his parents didn’t know anyone in the area when they arrived, but somehow made it work. Today, Tarver Distributing has been in business for 52 years. Beginning as a local Anheuser-Busch distributor in 1962, there were only three employees and the Tarvers sold about 36,000 cases of beer. Tarver Distributing currently employs 49 employees – seven of them family members – and sells 1.5 million cases of beer a year.
When Bill (Rabbit) Tarver and Gloria Tarver came to Cleveland from Knoxville, they were really taking a chance. “Both of my parents were/are very hard workers,” says their son Ross Tarver as he reflects on how his parents didn’t know anyone in the area when they arrived, but somehow made it work. Today, Tarver Distributing has been in business for 52 years. Beginning as a local Anheuser-Busch distributor in 1962, there were only three employees and the Tarvers sold about 36,000 cases of beer. Tarver Distributing currently employs 49 employees – seven of them family members – and sells 1.5 million cases of beer a year.
Things have definitely changed from the time the company started. For example, cases of beer used to be sold primarily to bars and mom-and-pop groceries, but now are sold to convenience stores and chain grocery stores. However, family ties and customer relationships have remained strong. With the involvement of Ross and his two brothers, the company is currently starting its third generation of family management.
Thinking back on the humble beginnings of the company, Ross says, “If there was ever a Cinderella story of sheer determination, hard work, and overcoming challenges this is it… determination and a focus on customer service and satisfaction have brought us to where we are.”
Involved Family Members:
- Ross Tarver | Age: 52 | Role: President & General Manager
- Heath Tarver | Age: 29 | Role: Account Pre Salesman
- Rossman Tarver | Age: 23 | Role: Independent Key Account Manager
- Bill Tarver III | Age: 30 | Role: Grocery/ Drug Key Account Manager
- Bill Tarver II | Age: 50 | Role: Vice President/ Sales Manager
- Beasley Tarver | Age: 21 | Role: Route Sales/ Delivery
- Bob Tarver | Age: 45 | Role: Bulk Sales Manager